What should a photographer who wants to shoot for world brands know?

- Did you know that it's not absolutely necessary to have the coolest camera, you do not even have to know what an exposition is to make big money in the field of photography? - Do you know why a photographer's fee is less than ten percent of the cost of advertising? - Did you know why the most well-paid photographers in the world spend about four surveys a year? - Do you know why a poor brand spirit girl will directly affect the number of customer comments and shooting time?

Here you will find answers to these and many other questions that will allow you to better imagine what a photo business is. This is a time machine that will show the person's way in the photo from the foot and to the vertices. I sincerely hope this book will help you avoid a lot of mistakes made by beginners and focus on the main thing.

First of all, I want to congratulate you, you are the creator. You are a person who not only sees the world in a special way; you have the unique talent to show everyone how you see it. Do not believe those who say that photography is easy.

Any art is like telepathy. The art of photography has gone even further, it allows you to print on your own paper of ideas about the world and present them in tangible equivalents. And it does not matter how old you are and what luggage you know: if you have at least five people (except your relatives) said that there is something in your pictures, if your friends ask you to take them off for social networks, or you You know how to photograph the morning oatmeal for an instagram that others can feel its taste, smell and your mood, you are in the club of favorites.

My task is to reveal to you the veil of advertising photography business. Indicate the flaws and advantages of the work of an advertising photographer. Tell us what obstacles await you on the part of advertisers and agencies that serve them. Some of the things described in this book for the accomplished photographers will seem trivial. However, as my experience of master classes, presentations, and just informal communication has shown, even basic things for beginners remain invisible.

Hopefully, all this will help you feel more confident in promoting the market and will teach you to earn decent money in your favorite business. Did you hear that the advertising photographer gets the same number of shootings as an average manager in a month?

This book is not for those who want to learn how to photograph. To do this, there are other books, internet resources, photo schools. Although, frankly speaking, I do not think it is necessary to be a "botanist" in photography. The photographer - as a director in filming a movie, he has to skip through things and people and, with the help of talent and experience, to reproduce his own vision of what surrounds him.

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